Media Conventions: Characteristics or aspects of a media product
Genre: Type of product that helps  an audience identify what their watching, reading e.g eastenders is a soap opera
Media Form: How the company communicates with the audience e.g magazine, newspaper, tv advert
Media Language: The way the media communicates with the audience
Media Audiences: People who the company hopes will read, watch, play or listen to it
Denotation: a description of what you see
Connotation: the suggestion or association with the image (what does the image mean?)